WPP Media Replaces CVs with Live Sprint in New Grad Recruitment Play

WPP Media replaces CVs with live sprint in new grad recruitment play

WPP Media has partnered with six Australian universities to launch IGNITION ’26, a new initiative aimed at disrupting traditional graduate recruitment and media education. The six-week program replaces classroom assignments and CV-based hiring with a live agency sprint, where undergraduate teams compete to solve a national brief for Dolly’s Dream. From CVs to real-world performance Students from Deakin University, Macquarie University, Monash Un…

WPP Media Partners With Unis To Shake Up Media Education & Recruitment

Students asked to devise a media strategy to raise awareness about bullying. MAFS sales execs ears prick up.