US EditionWPP Plunges 16%, Leads FTSE 100 Lower On Profit Warning
GREATER LONDON, ENGLAND, JUL 9 – WPP expects full-year revenue to fall 3% to 5% amid declining client spending and restructuring costs impacting profit margins, the company said.
- On July 8, 2025, WPP, the UK-based advertising group, lowered its full-year guidance forecasting second-quarter revenue declines of 5.5% to 6%, below previous estimates.
- This forecast downgrade follows deteriorating market conditions, client losses including Mars and Coke moving accounts to rivals, and restructuring pressures weighing on margins.
- WPP reported North American like-for-like revenues down low single digits for the first half, with operating profit margins expected to drop 280 to 330 basis points to 8%-8.5%.
- CEO Mark Read stated the trading environment has been challenging since early 2025, with worsening June performance and lower net new business, while shares fell 46% over the past year.
- Read plans to retire on December 31, 2025, with Microsoft executive Cindy Rose set to succeed him on September 1 amid ongoing leadership transition and calls for strategic renewal.
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30 Articles
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Advertising Giant WPP’s Shares Plunge 18% As Economic Uncertainty, AI Threat Dim Forecasts
Shares in London-based advertising giant WPP plunged 18% on Wednesday, stoking broader anxiety about the state of the ad business. The stock settled at $29.34, its lowest point since the onset of Covid in 2020, after lackluster quarterly earnings results and the company’s unexpected lowering of profit forecasts. WPP cited a combination of client defections […]
British advertising holding company points to unfavorable macroeconomic environment and estimates a 3% to 5% decline in net revenue for the year
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