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VML Chief Ewen Sturgeon Lands Top WPP Creative Role - DecisionMarketing

VML EMEA chief executive Ewen Sturgeon is to lead the new WPP Creative division across the region, spearheading VML, Ogilvy, Burson, AKQA, Landor, and Design Bridge & Partners as the agency group seeks to streamline its operation. The move is part of WPP’s global CEO Cindu Rose plan to transform the business from a sprawling holding company with hundreds of business units to an integrated organisation with four divisions: WPP Media, WPP Creative…
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WPP is moving forward with the reorganization of its creative business in Europe, the Middle East, and Africa. Following Patou Nuytemans' departure from Ogilvy, the group has opted not to replicate the previous structure and has redefined leadership in the region under a more centralized model. Within this new framework, Ewen Sturgeon, current CEO of VML in EMEA, expands his responsibilities and assumes leadership of WPP Creative… Source

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Agencias y Medios de Comunicación broke the news on Tuesday, April 28, 2026.
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