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World Cup expected to boost Toronto tourism even if hotel bookings haven't surged

Tourism officials expect match crowds and fan festivals to offset a 20% drop in June bookings, while hotels add more individual travelers.

  • Toronto prepares to host the FIFA World Cup starting June 11, with the city dedicating a $380-million budget for the 104-game, 48-team tournament across 16 cities in Canada, the United States, and Mexico.
  • Despite FIFA cancelling thousands of hotel bookings in host cities, Greater Toronto Hotel Association President Sara Anghel says the tournament will have a positive economic impact, with occupancy tracking around 80 per cent for June and July.
  • Hotels report a rise in individual traveller bookings this year compared to last year as major conventions shifted to May or July. Conversely, Destination Vancouver notes June bookings are down 20 per cent this year versus 2025.
  • Organizers expect more than 45,000 spectators per match at Toronto Stadium, with up to 20,000 people attending the FIFA Fan Festival at Fort York and The Bentway during operational days. Fan complaints about ticket prices persist.
  • Canada kicks off its opening match against Bosnia-Herzegovina on June 12 in Toronto. Tourism leaders view the city as an attractive destination offering visitors plenty to experience well after the tournament concludes.
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The hotel sector in Toronto and Vancouver remains optimistic about the impact of FIFA's World Soccer, despite the lack of peaks in bookings.

·Montreal, Canada
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Winnipeg Free PressWinnipeg Free Press
+9 Reposted by 9 other sources
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World Cup expected to boost Toronto tourism even if hotel bookings haven't surged

TORONTO - Hotel industry and tourism groups in Toronto say they are optimistic that FIFA World Cup matches will bring many people to the city and boost the local economy despite a lack of surge in hotel bookings and fans' complaints about ticket prices.

·Winnipeg, Canada
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Winnipeg Free Press broke the news in Winnipeg, Canada on Friday, May 22, 2026.
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