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World Cup 2026: the Brand's New Battle for Consumer Attention, How Much Is Invested in Advertising at the Football Party?

Summary by El Comercio
With more selections, three host countries and a projected audience of 5 billion people, the 2026 World Cup is emerging as the largest advertising event in history. Brands no longer compete only for visibility: now they seek to turn soccer passion into sales, data and cultural relevance.
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El ComercioEl Comercio

World Cup 2026: the Brand's New Battle for Consumer Attention, How Much Is Invested in Advertising at the Football Party?

With more selections, three host countries and a projected audience of 5 billion people, the 2026 World Cup is emerging as the largest advertising event in history. Brands no longer compete only for visibility: now they seek to turn soccer passion into sales, data and cultural relevance.

·Lima, Peru
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El Comercio broke the news in Lima, Peru on Thursday, June 4, 2026.
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