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Woolworths used ‘subtle magic’ to mislead consumers: ACCC
- On Tuesday, the Australian Competition and Consumer Commission opened its Federal Court case against Woolworths, alleging the supermarket misled customers with 'illusory' discounts on hundreds of products through its 'Prices Dropped' program.
- The watchdog alleges Woolworths artificially hiked prices on 266 products for brief periods before applying 'Prices Dropped' labels, making discounted prices higher than or equal to original stable rates.
- Barrister Michael Hodge KC highlighted Oreo Family Packs hiked 43% to $5.00 for 22 days before discounting to $4.50, a price exceeding the previous $3.50 regular rate.
- Defending its practices, Woolworths argued its pricing was 'factually accurate' and that temporary spikes resulted from supplier cost pressures following the COVID-19 pandemic, not intent to deceive.
- Similar to the ACCC's case against Coles, the Federal Court will withhold judgment on both retail giants until each has presented arguments regarding these disputed promotional tactics.
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Woolies to defend its 'fake discount' claims in court
Supermarket giant Woolworths will defend its discounting regime in court against consumer watchdog claims it used fake discounts to mislead customers despite higher prices.Woolworths will present its case to the Federal Court after Coles made its defence in February, with the court withholding judgment until both grocery juggernauts have offered their arguments.The Australian Competition and Consumer Commission launched the joint action in 2024,…
·Australia
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Total News Sources16
Leaning Left6Leaning Right4Center1Last UpdatedBias Distribution55% Left
Bias Distribution
- 55% of the sources lean Left
55% Left
L 55%
R 36%
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