Woolworths is no longer Australia’s least-trusted brand
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Optus replaces Woolworths as Australia’s least-trusted brand
Optus has replaced Woolworths as the most distrusted brand in Australia in the 12 months to March, according to data from Roy Morgan Risk Monitor. The research surveys 1500-2000 Australians each month to measure levels of trust and distrust across brands and industries. Roy Morgan CEO Michele Levine said this was the first time since September 2024 that Optus had returned to the position. The change follows the fatal Triple Zero outage in Septem…
Woolworths is no longer Australia’s least-trusted brand
Optus has replaced Woolworths as the most distrusted brand in Australia in the 12 months to March, according to data from Roy Morgan Risk Monitor. The research surveys 1500-2000 Australians each month to measure levels of trust and distrust across brands and industries. Roy Morgan CEO Michele Levine said this was the first time since September 2024 that Optus had returned to the position. The change follows the fatal Triple Zero outage in Septem…
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