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Woolworths Fixes "Obnoxious" AI Agent After Customer Complaints
Woolworths removed scripted quirky replies from Olive after customer complaints about odd personal banter and inaccuracies, aiming to improve AI reliability and user experience.
- Recently, Woolworths tweaked its chatbot Olive after customers reported bizarre interactions, removing the particular scripting in response to feedback and confirming it investigated the issue.
- Several years ago, a team member scripted birthday and family replies to give Olive, Woolworths' AI-powered virtual assistant, a quirkier tone that triggered with birthdate prompts.
- Multiple customers and testers flagged both bizarre banter and product-price inconsistencies, with Olive making `fake typing` sounds and giving tinned tomato prices that conflicted with Woolworths' website.
- The company said it welcomes customer feedback as it evolves Olive, and Woolworths told investors it plans to use AI and Google to create a `market-leading conversational shopping companion`.
- Experts have warned AI agents can `hallucinate`, a concern relevant to Olive's errors, while financial markets and investors react to AI risks amid this masthead's testing and reporting.
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44 Articles
Supermarket giant reins in AI assistant claiming to be human
A popular supermarket chain's artificial intelligence assistant has had its digital wings clipped, after leaving some customers deeply uncomfortable by claiming to be human and responding to requests with personal anecdotes.
·United States
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In Australia, the chain of supermarkets "Woolworths" had to react after its virtual assistant "Olive" started presenting himself as a real person, even evoking fake family memories.
Olive "wanted to be a real person and started talking about her memories of her mother and her angry voice," said an Internet user, on X.
·Paris, France
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Coverage Details
Total News Sources44
Leaning Left8Leaning Right9Center12Last UpdatedBias Distribution41% Center
Bias Distribution
- 41% of the sources are Center
41% Center
L 28%
C 41%
R 31%
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