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Wooden toys lead Christmas toy trend with 194 per cent rise in UK search interest

  • UK search interest in wooden toys rose by 194 percent, making them the leading Christmas toy trend.
  • Google Trends data shows that searches for wooden toys in the UK have almost tripled since July.
  • Search interest in Little Live Pets, Spider-Man toys, doll sets and slime has nearly doubled or increased further in the UK.
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Wooden toys lead Christmas toy trend with 194 per cent rise in UK search interest

New Google Trends data reveals a shift towards hands-on toys, with wooden toys, Little Live Pets, Spider-Man toys and doll sets leading the way, offering open-ended play that lasts for years.

·Milton Keynes, United Kingdom
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The Scotsman broke the news in Edinburgh, United Kingdom on Wednesday, November 4, 2026.
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