How the National Women’s Soccer League embraces its challenger brand DNA

How the National Women’s Soccer League embraces its challenger brand DNA

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

How the National Women’s Soccer League embraces its challenger brand DNA – RetailWit

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

e.l.f. Cosmetics celebrates women in sports

e.l.f., challenges the status quo and drives cultural change by showing up in places you might not expect a beauty brand—like Indy 500, the Billie Jean King Cup, the National Women’s Soccer League, the Wonder Women of Wrestling Tournament, and the Professional Women’s Hockey League. The post e.l.f. Cosmetics celebrates women in sports appeared first on Retail Insider.

Women's attendance: How do NWSL teams stack up? - Soccer America

The National Women's Soccer League, which kicks off its 2025 season on Friday night, set a league attendance record last season when it averaged 11,250 fans during the regular season. The post Women’s attendance: How do NWSL teams stack up? appeared first on Soccer America.