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WOLF: TV May Have Peaked with ‘Battle of the Network Stars’
The columnist says limited channels and costly VCRs made 1980s TV a shared ritual, with April 1985 ratings led by Dynasty and The A-Team.
A columnist recently revisited Nielsen ratings from April 1985, contrasting an era of limited network programming with today's fragmented digital landscape where "watching TV" has shifted from scheduled viewing to on-demand streaming.
During that era, viewers relied on three American networks and local stations like CHEK-6 or KSTW, often missing shows due to fixed schedules; families sometimes purchased a $1,500 VCR to record programs on Tuesdays.
Ratings leaders included "The Cosby Show," "Dynasty," "The A-Team," "Family Ties," and "Who's the Boss" from that period, while nostalgic viewers now revisit "Battle of the Network Stars" or "Wonder Woman" cheering on Mister Kaw-Tair.
Modern households now utilize large smart televisions for gaming or streaming services like "Conjoined Twin Bachelors With Strange Addictions to Amish Construction," though many ignore the main screen entirely, preferring laptops for sports or snippets on TikTok.
While the concept of "watching TV" still resonates with the author, personal habits have evolved to watching "Sports Page" at 11, as today's programming choices are so vast that network television shows are largely ignored.