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The WNBA Isn’t Just Having a Moment, It’s a Major Growth Opportunity for Small Businesses

ALLEGHENY COUNTY, PENNSYLVANIA, JUL 16 – A recent survey shows 53.8% of players believe Caitlin Clark will be the league's face in five years despite ongoing media and racial disparities, say WNBA insiders.

  • Earlier this year, an Athletic survey found 53.8% of WNBA players believe Caitlin Clark will be league face in five years, signaling growing recognition.
  • Despite the survey's wave of recognition, media’s selective spotlight has historically overlooked Black women players in the WNBA.
  • StubHub data shows 93% increase in 2024 ticket sales, Nielsen reports viewership rose 201% year-over-year and 791% since 2017.
  • The WNBA announced on June 30 that league expansion into Cleveland, Detroit, and Philadelphia reflects our league’s extraordinary momentum, Cathy Engelbert said.
  • Looking ahead, Caitlin Clark's rising influence may deepen racial tensions in women’s basketball and challenge the league’s progress.
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Helena Independent RecordHelena Independent Record
+33 Reposted by 33 other sources
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The WNBA isn’t just having a moment, it’s a major growth opportunity for small businesses

Shopify reports the WNBA is experiencing significant growth, with fan engagement and merchandise sales surging, creating opportunities for entrepreneurs.

·Helena, United States
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BroBible broke the news in on Tuesday, July 15, 2025.
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