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Wix Has Become Dependent on the Tech Prodigy. And It's Costing Her Dearly.

Summary by Globes
The AI startup that Wix acquired about a year ago is showing sharp growth that is not typical in Israeli high-tech, with an annual revenue rate that has jumped from a few million to $150 million • However, to do so, Wix was required to spend capital on marketing - a move that hurt profitability, returned it to a loss, and sent the stock plunging

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GlobesGlobes
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Wix Has Become Dependent on the Tech Prodigy. And It's Costing Her Dearly.

The AI startup that Wix acquired about a year ago is showing sharp growth that is not typical in Israeli high-tech, with an annual revenue rate that has jumped from a few million to $150 million • However, to do so, Wix was required to spend capital on marketing - a move that hurt profitability, returned it to a loss, and sent the stock plunging

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Globes broke the news on Tuesday, May 19, 2026.
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