‘Press play and stay’: Netflix wants to stop your mindless scrolling

‘Press play and stay’: Netflix wants to stop your mindless scrolling

The streaming giant has announced a major redesign of its homepage menu, including the use of a Generative AI tool. Here’s how it will look and work.

Why Netflix Had to Redesign Its Homepage

Expect AI searches, vertical video, and a ‘snappier’ vibe on your streaming homepage. Meet the ‘new Netflix’ 12 years after its last big overhaul.

All the changes coming to Netflix: New homepage, AI search

Coming soon: A totally revamped look for Netflix. And that'll include more AI. The streaming giant announced its new "TV experience" in a blog post on Wednesday. Simply put, that means the Netflix app on your TV will soon have a new design and AI-powered features. It's unclear when exactly the changes will take effect. The blog post noted that users should see the new homepage rollout in "the coming weeks and months." "Our redesigned TV homepage…

Netflix is changing its interface — what it means for you

Netflix's CEO shared why the streaming giant has revamped its homepage for the first time in 10-plus years and gave a glimpse of the new appearance.

New look for Netflix with refreshed TV homescreen

In the ongoing battle to win and keep audience attention, Netflix is rolling out a global redesign of its TV interface, starting May 19. The update isn’t just a cosmetic lift. It’s a strategic play to reduce content overload, sharpen personalisation, and better spotlight the titles that matter most to viewers. And for advertisers and media buyers keeping tabs on platform evolution, this marks yet another sign of how data-driven user experiences …

Netflix Redesigns TV Homepage with AI Search

Netflix has launched a significant redesign of its TV homepage, introducing AI-powered search tools and a TikTok-style vertical video feed to enhance content discovery and user engagement. Announced on May 7, 2025, the update aims to simplify navigation while accommodating Netflix’s growing range of offerings, including live events, games, and traditional movies and shows. By leveraging AI advancements to personalize recommendations and streamli…