With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs
- On Tuesday, September 22, 2026, Apple began shipping upgraded Mac Minis and Mac Studios, pitching the devices as cost-effective alternatives to renting cloud data centers for running artificial intelligence workloads.
- Apple Silicon's Unified Memory Architecture enables these devices to execute heavy machine learning tasks locally, eliminating the need to pay for compute "tokens" from cloud leaders like OpenAI or Anthropic.
- Once you have the machine on your desk, youve paid for it, said Johny Srouji, Apple's chief hardware officer, emphasizing performance and cost advantages over traditional data-center infrastructure.
- While Microsoft commands roughly 91.3% of the enterprise desktop market, Apple holds only about 4.6%, making the pivot for IT departments to adopt new hardware ecosystems a steep challenge.
- CEO Satya Nadella is chasing the same market for what he calls the "unmetered intelligence" of on-device AI, though Microsoft faces challenges supporting hardware from a wide range of vendors compared to Apple's integrated approach.
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Apple Eyes Return to Server Market With M8-Powered AI Systems
Apple is developing AI servers using future M8 Ultra chips, potentially linked via Nvidia's NVLink Fusion technology. The project, backed by CEO John Ternus, targets inference workloads for enterprises and governments with a possible 2029 launch. It reflects the company's push to expand custom silicon into commercial data-center hardware while building on its Private Cloud Compute experience.
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Pakistan Live NewsApple aims to take on Microsoft, Nvidia in a rush to lower AI costs with new devices
Apple’s strategy with its latest high-end Macs directly challenges the cloud-and-data-center infrastructure models championed by Microsoft and Nvidia. The tech giant is positioning its...
When Apple's new computers begin to be sold on Tuesday (22), the company's executives will make an unusual proposal to corporate buyers: they are cheaper than renting data centers. Apple's updated Mac Mini and Mac Studio, which can cost almost $20,000 and process artificial intelligence tasks locally, will compete directly with the new desktop computers that Nvidia and PC manufacturers are launching, which should be the focus of a Microsoft even…
Apple’s improved Mac Mini and Mac Studios, which can cost nearly $20,000 and manage artificial intelligence tasks locally
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