US EditionApple in Early Talks to Use Google's Gemini for a Revamped Siri
Apple aims to leverage Google's Gemini AI to overcome delays in Siri's development and enhance its assistant capabilities amid a competitive generative AI market.
- Bloomberg reported Friday that Apple Inc. is in early, exploratory talks with Alphabet Inc.'s Google to test a custom Gemini model for a revamped Siri, lifting both companies' shares to session highs.
- Earlier this year, Apple weighed Anthropic PBC and OpenAI as possible Siri partners while considering in-house options due to lagging behind rivals in generative AI.
- Internally, Apple is running a bake-off between Linwood and Glenwood while Google trains a Gemini variant optimized to run on Apples private cloud servers, and Apple is testing its first trillion-parameter model.
- Integrating an external model could quickly boost Siri's capabilities, but any privacy impact will depend on implementation and data-sharing on Apple's Private Cloud Compute servers.
- Beyond Siri, Apple hardware roadmap includes a $1,000 tabletop robot and smart display expected by 2027, reflecting the industry trend toward external AI partnerships, analysts say.
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Apple would be in negotiations with Google to integrate Gemini's AI into Siri's new version, as a solution to address delays and key talent output in the company's AI team.
·Madrid, Spain
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Apple will be in negotiations with Google to license the IA Gemini model and thus revitalise its virtual assistant to Siri.
·Portugal
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Coverage Details
Total News Sources85
Leaning Left9Leaning Right4Center14Last UpdatedBias Distribution52% Center
Bias Distribution
- 52% of the sources are Center
52% Center
L 33%
C 52%
15%
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