Wise partnership between bakery brands

Wise partnership between bakery brands

Flour manufacturer Allied Pinnacle and wrap brand Simson’s Pantry have partnered to launch Wise Wheat wraps. The new product is said to deliver even more fibre than the regular Simson’s Pantry White Wraps with a soft, flexible texture designed for everyday use. Building on the introduction of Wise Wheat bread loaves and rolls at Woolworths in January 2025, the wraps respond to research commissioned by Allied Pinnacle showing 74% of Australians w…