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Wipro Consumer Buys Philippines’ S Brands to Deepen Southeast Asia Bet

WCCI said the acquisition will expand its personal-care portfolio and distribution network as it targets growth in emerging markets.

Wipro Consumer Care is acquiring Philippine firm S Brands Consumer Care Inc. This move expands Wipro's presence in Southeast Asia's growing premium personal care market. The acquisition will push the Philippines past the Rs1,000-crore revenue mark for Wipro. It brings brands like KeratinPlus and AlcoPlus into Wipro's growing portfolio. This strategic deal strengthens Wipro's distribution across the Philippines' extensive retail network.

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Manila Bulletin broke the news on Tuesday, July 21, 2026.
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