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Wineries aim to overcome sales slump, Canadian cold shoulder with new approach to funding marketing
Summary by Los Gatan | Los Gatos, California
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Wineries aim to overcome sales slump, Canadian cold shoulder with new approach to funding marketing
On July 30, around 170 people gathered at Testarossa’s shaded patio a few minutes from downtown Los Gatos as part of an event meant to shine a light on Santa Cruz Mountain wines. David Dockendorf, assistant winemaker at Martin Ranch in Gilroy, was coolly handling pour duties—the line never seemed to end, as attendees shifted back and forth between stations. “You never know what kind of attendance you’re gonna get,” he said, noting sometimes peop…
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