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Wine in a can used to be a punchline. New sales data says it’s now one of the fastest-growing formats in America
Wine in cans has become one of the fastest-growing formats in the U.S., with wine-based ready-to-drink beverages growing nearly 14% in off-premise dollar sales in early 2026, despite a decrease in core wine volume by 8.3% in the same period.
Early canned wines had a poor reputation due to low quality, which matched the actual product experience.
Peer-Reviewed studies have found that aluminum cans maintain acceptable wine quality for up to six months, aligning with the typical production, shipping, and consumption timelines for canned wines.
The purpose of the wine can is not to replace the traditional wine bottle, but to offer a different packaging option and establish its own place in the market.