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Wine in a can used to be a punchline. New sales data says it’s now one of the fastest-growing formats in America

  • Wine in cans has become one of the fastest-growing formats in the U.S., with wine-based ready-to-drink beverages growing nearly 14% in off-premise dollar sales in early 2026, despite a decrease in core wine volume by 8.3% in the same period.
  • Early canned wines had a poor reputation due to low quality, which matched the actual product experience.
  • Peer-Reviewed studies have found that aluminum cans maintain acceptable wine quality for up to six months, aligning with the typical production, shipping, and consumption timelines for canned wines.
  • The purpose of the wine can is not to replace the traditional wine bottle, but to offer a different packaging option and establish its own place in the market.
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Wine in a can used to be a punchline. New sales data says it’s now one of the fastest-growing formats in America

The can of wine sitting in a cooler at a trailhead parking lot used to get a specific look. Not quite embarrassment, not quite apology, ... Read moreThe post Wine in a can used to be a punchline. New sales…

·Cherokee County, United States
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KULR-TV broke the news in Billings, United States on Friday, June 26, 2026.
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