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Wimbledon keeps avocado on the menu for future championships

Wimbledon removed avocados from its menu for 24 hours in 2025 after sustainability concerns, but The World Avocado Organisation quickly addressed the issue and restored the fruit, which featured prominently this year through promotional activity and athlete endorsements.
Wimbledon's sustainability concerns prompted the initial removal, though avocados require similar water to apples and bananas while using less than cherries, peaches, dates, figs, chocolate beans and coffee beans.
Sea freight dominates avocado transport to Britain, minimizing emissions while trees naturally capture and store carbon; avocado farming supports thousands of communities across Peru, Colombia, Kenya and South Africa through industry investments in responsible practices.
Italian ATP star Luciano Darderi, ranked 16th at age 24, serves as a WAO ambassador and exemplifies modern athletes prioritizing nutritional preparation, leveraging his platform to promote avocados at this year's Wimbledon Championships.
Darderi has integrated avocado into his daily training and recovery routine, reflecting nutrition's emergence as central to elite athletic preparation; the fruit's versatility supports competitive success from breakfast through post-training meals.

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