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Willy Chavarria Fall 2026: Willy’s World

Willy Chavarria's Fall 2026 show featured 2,000 guests and celebrated Latin talent through theatrical runway moments, music, and a new diffusion line Big Willy.

  • At Paris Fashion Week, Willy Chavarria presented 'Eterno', a stadium-sized Fall 2026 show on Paris outskirts with mini-plays, live music, a fabricated small-town set, and a real-time film on a large screen.
  • The designer said the theme was eternal love and human connection, inspired by watching people from his New York City apartment, while celebrating Latino talent amid the current presidential administration's attempted erasure of Latin culture.
  • Chavarria unveiled a diffusion line called Big Willy, offering $150 B pieces alongside $800 jeans, with models on gleaming lowrider bikes.
  • Chavarria has also boosted his industry stature through the Paris platform and being named Menswear Designer of the Year, expanding revenue via partnerships with Adidas, Grindr, and Creative Services.
  • Looking beyond the runway, Willy Chavarria aims to scale his vision beyond Latino identity while using corporate partnerships to reach broader demographics, spotlighting acts like Santos Bravos with their single `0%` and Premio Lo Nuestro appearance.
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Mexican singers Fernando Hernández Flores, El Mallilla, and Armando Toledo Rosas, better known as El Bogueto, were invited to model the new collection of designer Willy Chavarría, which was presented this Friday at the Paris Fashion Week.

·Spain
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Chavarria, the Mexican-American designer who started shaking New York with a frontal and political view of dress, arrived this season in Paris not to ask permission, but to occupy space.

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Vogue broke the news in on Friday, January 23, 2026.
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