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William Shifrin Launches A New Book to Help Sales Professionals Become Trusted Advisors

  • William Shifrin has released The Coaching Advantage: Lessons for Success in Tech Sales and Leadership, a book providing a practical framework for success in technology sales.
  • The book helps sales professionals become trusted advisors who guide buyers through informed business decisions.
  • It offers practical guidance for tech sales professionals at all career stages, including strategies for meetings, communication, and building trust.
  • The book includes checklists, real-world scenarios, and systems for sales reps and leaders to build trust and guide complex business decisions.
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William Shifrin Launches A New Book to Help Sales Professionals Become Trusted Advisors

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mykxlg.com broke the news on Saturday, August 15, 2026.
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