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William Shifrin Launches A New Book to Help Sales Professionals Become Trusted Advisors
William Shifrin has released The Coaching Advantage: Lessons for Success in Tech Sales and Leadership, a book providing a practical framework for success in technology sales.
The book helps sales professionals become trusted advisors who guide buyers through informed business decisions.
It offers practical guidance for tech sales professionals at all career stages, including strategies for meetings, communication, and building trust.
The book includes checklists, real-world scenarios, and systems for sales reps and leaders to build trust and guide complex business decisions.