Creatives React: Raisin Bran Wields William Shatner Masterfully in Its First Super Bowl Ad

William Shatner had 'tremendous' reservations about pun-filled Super Bowl ad

William Shatner had "tremendous" reservations about poking fun at his name in a new advertising campaign for Kellogg's Raisin Bran, which debuted during the Super Bowl broadcast.

William Shatner worried Super Bowl ad using his name for poop puns was crappy idea after childhood bullying

The actor also said he tried to keep his Kellogg's Raisin Bran commercial distinct from "Star Trek": "I don't like the idea of referring to it. I try and edit it out."William Shatner in a Kellogg's Raisin Bran commercial VaynerMediaKey pointsWilliam Shatner stars in a new commercial campaign for Kellogg's Raisin Bran that repeatedly refers to him as "Will Shat."The actor says he had "tremendous" apprehensions about the pun since he "used to get …

Creatives React: Raisin Bran Wields William Shatner Masterfully in Its First Super Bowl Ad

The concept is hit or miss, but the nonagenarian is a comedic cheat code.

Raisin Bran Super Bowl Commercial 2026: William Shatner, 94, Brings Fiber to America as ‘Will Shat’ | Just Jared: Celebrity News and Gossip

Raisin Bran Super Bowl Commercial 2026: William Shatner, 94, Brings Fiber to America as ‘Will Shat’ Raisin Bran's Super Bowl commercial basically explains why William Shatner was recently spotted eating a bowl of cereal in his car. Turns out, that paparazzi…

William Shatner wrestled with name joke in Raisin Bran ad

William Shatner admits he had “tremendous” reservations before agreeing to poke fun at his own name in a new Kellogg’s Raisin Bran campaign that debuted during Sunday’s Super Bowl broadcast. In the spot, the 94-year-old actor pops up in a series of surreal locations, teleporting in to hand out bowls of Raisin Bran while characters repeatedly refer to him as “Will Shat” — a juvenile-sounding pun that plays on his surname while underscoring the ce…

William Shatner Stars As Will Shat In New Kellogg Raisin Bran Super Bowl Commercial

Kellogg Raisin Bran debuted a new advertisement during the 2026 Super Bowl featuring legendary actor William Shatner. In the commercial, Shatner portrays a character named Will Shat who credits the cereal for his consistent digestive health. The campaign focuses on the functional benefits of the product through a humorous lens without relying on common digital […] The post William Shatner Stars As Will Shat In New Kellogg Raisin Bran Super Bowl …