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Will Smith Accused of Using AI-Generated Crowd Reactions in Tour Video

Will Smith's promotional video for his comeback tour shows signs of AI manipulation to exaggerate fan enthusiasm, sparking debate on authenticity in entertainment marketing.

  • Recently, Will Smith's promotional video for his 'Based on a True Story' tour posted on his official YouTube and Instagram drew allegations of AI-fabricated enthusiastic crowds with packed audiences and fan signs.
  • Smith, still navigating his post-slap reputation, aimed to present a triumphant musical comeback while investigations suggest his team or platform AI tools manipulated footage by blending real clips with AI-generated material.
  • Online sleuths dissected the footage frame by frame and flagged blurred features, inconsistent lighting, duplicate individuals, extra fingers, disproportionate limbs and misspelled signs as signs of digital manipulation.
  • Social media backlash emerged quickly as social media users and commenters questioned the ethics of simulating fan enthusiasm, while industry outlets called it a PR nightmare and CNET described the visuals as `horrifying human carnage`.
  • Authenticity concerns underscore industry risks as Smith's European tour ends Aug. 30 in Wolverhampton, United Kingdom, raising questions that may accelerate calls for regulation of AI in promotional materials.
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Krem2 News broke the news in Spokane, United States on Thursday, August 28, 2025.
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