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Wild Monetization: EU Challenge Activision, Ubisoft and Riot for Virtual Currency
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The EU announces measures against questionable monetization practices in video games, focusing on non-transparent virtual companies and currencies.Games have become the most profitable medium in the world for a very specific reason: different genres, including live services, but also gatchas - practice from Japan - as well as freemiums have been built ad hoc to basically push money out of the enthusiasts' portfolio.
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