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Wienerschnitzel Signs First East Coast Development Agreement in Virginia

VIRGINIA, JUL 9 – Wienerschnitzel will open seven locations in Norfolk and Richmond featuring its full menu as part of a national growth strategy amid brand expansion, with 340 franchises in 13 states.

  • On July 8, 2025, Wienerschnitzel signed its first East Coast development agreement for seven units in Norfolk and Richmond, Virginia.
  • Amid a period of rapid brand growth, Wienerschnitzel pursued Virginia expansion through veteran franchisee Leon Dickey’s local market experience, opening opportunities along the East Coast.
  • Wienerschnitzel, franchising 340 locations in 13 states, calls the Virginia deal a major milestone, highlighting menu offerings like the Chili Cheese Dog and the brand's growth momentum.
  • Wienerschnitzel's East Coast deal prompts franchisee recruitment in Virginia, signaling plans for further regional expansion and increased market presence.
  • Wienerschnitzel's first East Coast deal in Virginia signals long-term expansion along the I-95 corridor, mirroring trends by West Coast chains like Fatburger's Florida growth.
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Johnson City PressJohnson City Press
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Wienerschnitzel Signs First East Coast Development Agreement in Virginia

New Franchisee to Bring Iconic Hot Dog Brand to Norfolk and Richmond

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World News broke the news in United States on Tuesday, July 8, 2025.
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