US EditionWhy Volvo Was Able to "Recover" and Increase Its Market Capitalization Tenfold in Just 15 Years
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Surprisingly few people know that Volvo's parent company is actually a Chinese company. In fact, Volvo was rescued by them when the brand was in danger of disappearing. Not only Volvo, but also the British Lotus is now part of the same group. The company's name is Geely (Geely, in Chinese it is called Geely Automobile). How did Geely work behind the scenes to boost the market capitalization of a prestigious brand by tenfold, and at the same time…
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