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Why to 'braid' local and global: 'Of course I love braids, I’m African' - Campaign Middle East

Summary by Campaign Middle East
In the UAE, you’re not speaking to a person. You’re speaking to a population of contrasts. Great creative work doesn’t choose between local or global; it braids them. Here’s what South Africa taught me about making ideas hold in the Middle East. Back home, they’re more than a hairstyle. They’re a statement. A story. A […] The post Why to ‘braid’ local and global: ‘Of course I love braids, I’m African’ appeared first on Campaign Middle East.
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Campaign Middle East broke the news in on Tuesday, May 27, 2025.
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