'Unstoppable'? Red Bull/Ford Mixed Messaging Isn't What It Seems
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2 Articles
'Unstoppable'? Red Bull/Ford mixed messaging isn't what it seems
An intriguing element of the Red Bull Formula 1 launch in Detroit on Thursday night was what appeared to be some mixed messages about the prospects for its new Ford-supported engine project.On the one hand, there were bold claims from executive chair Bill Ford - the great grandson of company founder Henry Ford - about the new partnership."Together we are going to be unstoppable," he declared on stage, as he bigged up the Red Bull-Ford alliance a…
Red Bull and Ford launched their first season together this night in Detroit, the fief of the American brand, with the presentation of the liveries of the Milton Keynes team and Racing Bulls. And it was also an opportunity to officially present the engine designed by Ford and Red Bull Powertrains. The first engine to come out of the production lines of the brand new factory is named DM01, to pay tribute to Dietrich Mateschitz, co-founder of Red …
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