Published 24 hours ago • loading... • Updated 11 hours ago
Why structured business data is becoming more important in an AI-driven economy
Gartner says more than 80% of enterprises will use generative artificial intelligence by 2026, but fragmented data still causes oversells and stockouts.
AI agents can become the backbone of e-commerce operations if fed structured business data including clean product information, real-time inventory counts, standardized pricing, and unified order histories, according to unified commerce platform DigitBridge.
Gartner predicted more than 80% of enterprises would deploy generative AI applications by 2026, yet most platforms were built for unstructured data while e-commerce requires clean operational information scattered across isolated channels.
Without standardized labels, a product listed as "Navy Shirt Large" on one site and "BLU-LS" on another appears as two different items to machines, while multi-channel retailers lose 5% to 15% of annual revenue to overselling and stockouts.
When data fails to sync across systems, the entire business breaks, leaving wholesalers managing multi-tiered hierarchies and legacy ERPs particularly vulnerable despite AI-powered tools' promise of cost reduction and efficiency.
Supporting AI adoption requires three core elements: unified data infrastructure creating a single source of truth, standardized real-time business data across all channels, and interoperability reducing manual intervention.