Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators

Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators

Retailers from Target to Urban Outfitters and Aerie are trading one-size-fits-all affiliate schemes for hybrid creator programs that mix gamified communities, tiered rewards and performance-based pay. The goal: to fix affiliates’ weak spots like tracking gaps, scaling headaches and creator frustration with flat commissions.  Target recently scrapped its commission-based creator program in favor of two new programs: the Club Target, a gamified co…