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Why Possible's optical illusion for the VMAs set a new standard in spatial design
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Why Possible's optical illusion for the VMAs set a new standard in spatial design
The LA-based creative studio did something pretty original with MTV's iconic Moon Person at this year's Video Music Awards. The first time I witnessed an anamorphic display that truly worked was just over a year ago. Late at night, I was at a crossroads in Shinjuku, Tokyo, watching what appeared to be a giant cat leap straight out of a digital billboard, and seriously wondered if someone had slipped something into my Asahi. The effect was so con…
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