Personalized Pricing Benefits Consumers when Markets Function Well

Personalized pricing benefits consumers when markets function well

Depending on how and where it is employed, personalized pricing has the potential to enhance competition and consumer welfare.

Why Personalized Pricing Won’t Work the Way Critics Fear

Firms can now charge each shopper a different price, and regulators worry that the gains will flow from consumers to companies. But personalized pricing has two built-in limits: shoppers learn to hide how much they want things, and cheap purchases can be resold, writes Nursultan Mukhtaruly.