US EditionWhy one sponsor is rooting against Djokovic and other Australian Open favourites
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Why one sponsor is rooting against Djokovic and other Australian Open favourites
Alternative investment giant Blue Owl Capital thinks it can maximise its Australian Open TV exposure on the cheap with a new marketing strategy: backing the underdogs in marquee tennis matches. Boo Who?: Blue Owl Capital is banking on several lower-ranked players at the Australian Open rather than 10-time tournament champion Novak Djokovic. [-] Visionhaus/Getty Images The most valuable moments in a tennis match, from a sponsor’s perspective, are…
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