Why Not On The Box?

Why Not On The Box?

or Are Not Rowers Champions, Also? The fictional character Jack Armstrong, dubbed “The All-American Boy,” was created by General Mills in 1933 to promote Wheaties® on the product box, in print ads, and on the Jack Armstrong adventure radio program. Image courtesy General Mills. 11 August 2025 By Edward H. Jones Occasional HTBS contributor Edward H. Jones asks why the sport of rowing has never graced a box of Wheaties®. In 1933, General Mills, a…