US EditionWhy media relations is a long-term PR investment, not a quick fix—and how to make it work for you
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Why media relations is a long-term PR investment, not a quick fix—and how to make it work for you
Many firms anticipate quick results when considering public relations. They want their names to be immediately cited by prominent influencers, trend on social media, or appear in prominent press. However, that isn't how effective, actual PR operates, particularly in the context of media relations. Media relationship-building is a long-term commitment that surely leads to establishing Many firms anticipate quick results when considering public rel
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