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Why make a headline hurt? - NowKalamazoo
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Why make a headline hurt? - NowKalamazoo
A headline should do one of two things: provide a bit of information and give a reason to read the full story. A good one does both. A bad one hurts. It shocks to get you to click. For some outlets, clicks bring in money, and they equate money to bringing value to their audience. That will play well on social media, they say to justify it to themselves. It’s even worse when the story is written to continue to hurt, to harm a community, as we’ve…
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