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Why Kartik Aaryan’s Identity Is His Biggest Asset
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Why Kartik Aaryan’s Identity Is His Biggest Asset
HighlightsKartik Aaryan seeks protection of personality rights in courtBombay Court indicates it will direct removal of violating online contentCase involves alleged misuse of name, image and AI-generated materialFollows similar protections granted to Amitabh Bachchan and MohanlalWhen identity becomes a commodityFor actors today, a name or face is no longer just part of their public image. It is a commercial asset. Kartik Aaryan’s move to seek l…
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