Why it’s so hard to picture a Rivian in black or white

Why it’s so hard to picture a Rivian in black or white

When the electric car startup Rivian was set to release its first vehicle in late 2021, the company made the unconventional choice. Instead of a more conventional neutral tone, it manufactured a significant amount of its initial production run in a custom color the company called Launch Green. It was a decision that ran counter to almost every color trend and automotive industry sales report, and one that’s come to shape the way the company buil…