US EditionCelsius, Pepsico Ink $585 Million Deal, Deepen Energy Partnership
PepsiCo's $585 million investment raises its Celsius stake to 11%, securing board influence and expanding distribution of Alani Nu and Rockstar Energy in North America.
- On Friday, PepsiCo Inc. announced it will purchase $585 million of convertible 5% preferred stock in Celsius Holdings, Inc., increasing its ownership to around 11% on an as-converted basis.
- Celsius Holdings, Inc. acquired Alani Nutrition earlier this year for $1.8b, and PepsiCo Inc. aims to capitalise on Alani Nu's rapid growth and fitness-focused female consumer appeal.
- PepsiCo also gained governance rights when it secured the right to nominate an additional director on Celsius Holdings, Inc.'s board, while Celsius will take over U.S. and Canada rights to Rockstar Energy and PepsiCo retains international markets.
- Shares reacted immediately, with CELH surging in premarket trading on Friday after the announcement; CELH stock has gained over 58% in the past year, Benzinga Pro reported.
- Strategically, the pact reshapes the North American energy-drink landscape and enables a unified commercial strategy to expand retail and foodservice channels, the companies said.
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Enid News & EagleBOCA RATON, Fla. & PURCHASE, N.Y.--(BUSINESS WIRE)--Aug 29, 2025-
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