US EditionWhy Food and Drinks Brands Need To Be Bolder
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While initiatives to increase local production, including agricultural commodities, are increasing on the continent, at the same time there is a need to focus on brand building, says Denis Bohoussou, Director General of the African Intellectual Property Organization (OAPI).
Why Food and Drinks Brands Need To Be Bolder
Brands that fail to evolve in line with bold, daring designs that defy category norms will suffer the consequences and need to take a more considered approach to respond to them, not only in their packaging but also in how they connect with consumers and make an impact in culture. The post Why Food and Drinks Brands Need To Be Bolder appeared first on DIELINE.
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