US EditionWhy Everyone’s Wearing Pucci This Summer
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Why Everyone’s Wearing Pucci This Summer
Let’s face it, there are few prints that scream ‘I’m on holiday’ quite like Emilio Pucci. Whether it’s a two-piece in the brand’s hypnotic swirls or a sheer scarf knotted around your head à la a ‘60s siren, Pucci has officially emerged as the print of the summer. And judging by the spike in By Rotation searches - +186.36% in the past year and a massive +200% increase in Pucci listings for 2025 compared to 2024, it’s clear that everyone wants a p…
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