Why going local is the smartest global move in fintech

Why Emerging Markets Are Skipping Banks

Understand the quiet revolution as consumers skip traditional banking for digital solutions, transforming financial inclusion and access.

Why going local is the smartest global move in fintech

For much of the past decade, globalization was seen as the ultimate path to scale in fintech. A bigger map meant a bigger opportunity set (or so we thought). But the game has changed. We witness regulatory fragmentation intensifying, embedded finance becoming more complex, and user behaviors diverging across regions. All this points at a recently introduced concept of deglobalization, which made the idea of simply copy-pasting a winning formula …