OpenAI Needs Two CMOs Because It Has a Problem Marketing Can't Solve

Revista Merca2.0

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In marketing there is an unwritten rule, a great professional cannot always correct a broken business strategy. And that’s precisely what tests Colin Fleming’s recent appointment as Director of Business Marketing at OpenAI. On paper, signing looks impeccable. Fleming not only comes from some of the most sophisticated B2B marketing companies, but also helped build corporate narratives capable of converting complex technology into aspiring brands.…