US EditionWhy Do some Influencer Campaigns Take Off While Others Go Unnoticed? a Study Gives Us some Clues.
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The influencer marketing agency Keepers, in collaboration with the data platform Kolsquare, has presented the "Creative Influence" study, a research project that takes an in-depth look at the factors that determine success in influencer marketing strategies. During the event, Susana Doncel (General Manager of Keepers) and Ana Moyano (Marketing Manager of Kolsquare) presented the… Origin
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