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Why Do Advertising Watches Always Mark 10:10? Here We Explain

Have you noticed that the watches in the ads always mark 10:10? On TV Azteca Quintana Roo we tell you why. This hour forms a “V” with the hands, like a smile, that makes the clock more attractive. In addition, it leaves room to show the brand logo without covering it. In the market tests, 10:10 turned out to be visually balanced, more than other hours like 3:00. Since the 1950s, several brands adopted it, and became a standard. Some say it also …
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Have you noticed that the watches in the ads always mark 10:10? On TV Azteca Quintana Roo we tell you why. This hour forms a “V” with the hands, like a smile, that makes the clock more attractive. In addition, it leaves room to show the brand logo without covering it. In the market tests, 10:10 turned out to be visually balanced, more than other hours like 3:00. Since the 1950s, several brands adopted it, and became a standard. Some say it also …

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Azteca Quintana Roo broke the news in on Tuesday, July 8, 2025.
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