US EditionWhy Did Apple Remove the Hand in Its Korean iPhone 17 Air Ad? What’s the Hidden Cultural Reason Behind It?
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This gesture, visible especially on the international versions of Apple's website, highlights the finesse of the iPhone...
The image of the hand holding the iPhone Air with two fingers to demonstrate the phone's lightness and thinness can be found on Apple websites around the world... except in South Korea - on macitynet.it iPhone Air, the hand holding the phone disappears in South Korea
Why Did Apple Remove the Hand in Its Korean iPhone 17 Air Ad? What’s the Hidden Cultural Reason Behind It?
Apple recently unveiled its iPhone 17 lineup, including iPhone 17 Pro and iPhone 17 Pro Max. But the most talked-about one is the 165 grams of iPhone 17 Air, boasting a svelte 5.6 millimeter frame. The global marketing of iPhone 17 Air features a phone delicately pinched between a thumb and forefinger; the Korean version omits the hand entirely. Why? The inclusion of the hand in global marketing highlights iPhone 17 Air’s slimness, but in South …
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