Incredible Story of How Taylor Fritz-Conqueror Terence Atmane, Currently Sponsor-Less at Cincinnati Open, Got Fired for Unexpected Nike Fail

Cincinnati Open semi-finalist set to bank £245k has no sponsors and buys own kit

Terence Atmane is through to the last four in Cincinnati.

Incredible story of how Taylor Fritz-conqueror Terence Atmane, currently sponsor-less at Cincinnati Open, got fired for unexpected Nike fail

In an unusual turn of events, Terence Atmane was once fired by his former sponsor Asics, for holding Nike sneakers in his hand on the court.

Why Cincinnati Open semi-finalist Terence Atmane was booed off by his home crowd at the French Open this year

Terence Atmane has been the outstanding storyline throughout the Cincinnati Open this year, as the most unlikely of successes that just keeps on winning. Coming through qualifying, the Frenchman had offered no suggestion that he had such a mesmeric run within him. However, there is seemingly no one who can stop him at present, with Flavio Cobolli, Joao Fonseca, Taylor Fritz and Holger Rune having all fallen by the wayside at his hands. Next up i…

Why Atmane was "fired" by Asics - Tennis Tonic - News, Predictions, H2H, Live Scores, stats

Terence Atmane, a rising French tennis player, found himself at the center of a surprising controversy following his performance at the Shanghai Masters in 2024. Despite pushing World No. 7 Taylor Fritz to two tight tie-break sets, Atmane’s impressive showing was overshadowed by a sudden and public split with his sponsor, Asics. The Nike Incident The drama unfolded when Atmane appeared on court holding Nike trainers instead of the Asics gear he …