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Why are brands becoming more ‘casual’ on social media? BU students, faculty weigh in.
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Why are brands becoming more ‘casual’ on social media? BU students, faculty weigh in.
When Dunkin’ Donuts released its annual Spider Donut for Halloween in 2024, the company didn’t just post a promotional graphic — it unleashed “Spidey D,” an unhinged cartoon donut that hijacked Dunkin’s social media accounts, posted memes, argued in comment sections and declared, “I invented gaslighting.” Boston University faculty and students across advertising, marketing and public relations said this shift to casual social media marketing jo…
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